Masters Public Relations LLC is a result-oriented public relations agency based in San Diego, California. Our firm helps clients around the country drive awareness, exposure and credibility through paid, earned and owned media. From media relations to strategic partnerships and influencer activations, social media communications to event support, Masters Public Relations has helped share stories and announcements for clients in tech, nonprofit, hospitality, financial services, professional services and consumer goods.
What is public relations?
Public relations can be broken down into three categories:
When a customer, reporter or the public discusses your brand. Since this type of content is unpaid and the information about your company is shared voluntarily, the mention is “earned.”
Content you create and control (e.g., your social media channels, website, blog, etc.). This is where you would direct people to gather more information about your brand.
Paid media is exactly as it sounds—when a company pays a third-party channel for advertising or a sponsorship. This would include influencer activations and social media advertising.